It's called Cash Mobbing.
Shoppers each have $20, and they're "mobbing" a local store to support small, local businesses.
In general no one needs me to tell them that our local economy is not doing that well. "This time of year there are a lot of independently, owned businesses having a hard time just trying to creatively pay the bills and work through this time of year," says Dr. Tim Hudyncia of LetsBuyLocal.org
Cash mobbing is a new trend and it's designed to be sort of adventure shopping. These folks hope to do this every month. This cash mob is the second one now in the state.
Here’s how it works, first they RSVP to an event, meet in a central location, where the store they are going to cash mob is revealed.
We do hope this takes off and that people enjoy it, nobody knows where we are going until just a few minutes we'll let them know.
“I wanted to be surprised, hoping, did one last week as guests and I thought wouldn't that be great in our store I would love to see it," says Annie Jackson.
This is especially important this time of year when sales are a little slower and when this business says they can form community and support each other she says.
"To be on this side of it to see our store full of people it's amazing who are looking and admiring it's what you dream of when you open your small business, to see it appreciated," says Annie Jackson and Pam Goes, owners of "Anything Goes."
At the first cash mob we're told the cash mob spent $1,000 as a collective group. It's those sorts of sales days that can make or break a small business.
According to the organizers, finders of Let's Buy Local, they are hoping for more cash mobs.
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