The Super Bowl has the New England Patriots souvenir business in full swing.
For the die-hard Patriots fans there are now special jewelry and art pieces featuring the Super Bowl and Patriots logos.
They're all licensed by the NFL and made in Rhode Island. Production on the logo art is created by the Herff Jones Company in Providence.
Work began at the company back in October during a brainstorming session about what tells the Super Bowl story best.
Workers began making wax molds, adding some "bling", and finishing it off with Patriots and Super Bowl logos.
The process includes 13 hand operations, and out of the 180 employees, 30 workers are specifically dedicated to the Super Bowl jewelry line.
"It's the first time we've had the opportunity to do a product selection specifically for the patriots as a participant in the super bowl that's why the employees are so excited. We have a few Giant fans of course in the facility but we keep them in the back we try not to give them too much visibility," said Eugene "Buddy" Cote of the Herff Jones Company.
Cote said each piece must first be approved by the NFL before it goes on sale at the Super Bowl in Indianapolis and also online at the NFL's website.
The company expects to be overwhelmed with orders from fans.
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